Rooted In Sustainability

A Strategic Sustainability Consultancy

The Same Dress for 365 Days… December 15, 2010

Filed under: Sustainable Consumption — Rooted In Sustainability @ 9:00 am
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A brilliant demonstration in social entrepreneurship and the fact that not all things need to be shiny and new came about through The Uniform Project. A female entrepreneur, Sheena Matheiken, decided to design a plain black dress to wear for 365 days in a row as a statement about eco-fashion, creativity, and to bring awareness to education. She designed a tunic-like dress that was reversible with a friend, made seven copies, and then made a blog and awareness campaign.

Goal: To wear the same dress for an entire calendar year.


Read the full post by Tiffany at Pays To Live Green.


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